JFF broadcasts begin of partnership with Adidas | Sports activities

The Jamaica Soccer Federation (JFF) took to social media yesterday to announce the beginning of their partnership with German sport equipment producer Adidas.

In keeping with the put up on Twitter, the “particular partnership won’t solely rejoice Jamaican soccer but in addition Jamaican fashion and tradition”.

The sponsorship, which was solid by way of the help of Sports activities 2 Enterprise Sports activities Group with former Reggae Boy Fitzroy Simpson and lawyer Jonathan Himpe, began January 1 and is predicted to final 4 years and can embody all main tournaments that Jamaica will take part in.

This may embody the 2023 Ladies’s FIFA World Cup in Australia and New Zealand, the 2024 Summer time Olympics and 2026 FIFA World Cup campaigns.

JFF president Michael Ricketts mentioned the partnership will support within the improvement of the island’s soccer and facilitate additional success on the skilled stage in years to return, and is trying to attaining nice issues along with the German sport model.

“The partnership will help the JFF’s effort to develop Jamaican soccer in any respect ranges,” Ricketts commented when the settlement was signed final August.

Adidas common supervisor of International Soccer, Nick Craggs, mentioned then that they have been wanting ahead to celebrating many achievements collectively whereas contributing to the progress and way forward for Jamaican soccer in any respect ranges.

The partnership will likely be launched formally in late January the place the workforce’s new outfit will even be unveiled.