The Reality of YouTube Matrix Helpful or Not?

In this day and age, YouTube is not only for people who are fond of watching crazy music or cat videos. It has evolved into something colon. It has become a platform for many where they can market themselves, their talents, and their businesses. However, is YouTube in reality a good platform for marketing? Let’s tackle this and see how to leverage YouTube to market one’s self or their business.

1. YouTube as a marketing tool

Each day, there are millions of users that are active on YouTube which means there is a great opportunity to reach the audience on a world wide scale no matter the niche that you fall into. As an instance, when you are a designer, musician, or even a fitness trainer, you can do those on YouTube and the right eyes can see your abilities.

• Let’s give you a few empirical evidences that will explain to you why YouTube is an effective marketing tool:

1. Reach a Wide Audience:

YouTube has more than two billion users log into every month and that is well over 1.5billion active users. That’s insane! Thus, whether you’re a small time content creator or a hopefully small business owner, this is a huge demographic that you can tap into. No other platform gives you this big of a stage.

2. Go ahead and Show Off Your Skills:

YouTube is the exact platform where you showcase your skills. Be it creating tutorials, shooting and editing vlogs or doing product reviews, you are welcome to develop content that best suits your personality. It is like owning a television set wherein you control what the viewers ought to watch.

3. Build Trust:

This is how trust is established – from authority. Trust is slowly gained by posting useful and regular content for viewers and they begin to see you as one who has authority in a specific field. For instance, when one is into tech, and most of his posts are dedicated to tech reviews and tutorials, people tend to seek guidance from them. That trust grows into loyalty.

4. Engage with Viewers:

There is one fantastic thing about YouTube that many people do not see and appreciate. You get to communicate with your audience to get their feedback through comments. This two-way interaction helps you know the needs of your audience and content can be adjusted accordingly.

5. YouTube Search Engine:

Are you aware that YouTube has the second highest capability of being a search engine in the world second to Google? This means that people are constantly looking for some sort of solution, some sort of entertainment or learning material. All you have to do is write appropriate words in the titles and the descriptions of your video, and it will appear on the search result pages. And the best part is that when people want what you have to offer, they will look for you!

2. Can You Make a Profit on YouTube?

• Yes, it certainly is not only about developing your brand which has many people do use Youtube but you actually earn money from it. When your channel develops, YouTube gives you some opportunities for your content monetization. So here are a few:

1. Ad Revenue:

You are eligible to make money from advertisements only after having at least 1,000 subscribers and 4,000 watch hours. Thereafter, Youtube would permit the placement of advertisements on your videos and give you a portion of the advertisement revenue.

2. Sponsorships:

When you have a larger audience, companies will typically seek you out for sponsorships. If your content is suitable for a particular brand’s customers, many companies will pay you to put their products in your videos.

3. Affiliate marketing:

You can also earn commissions by recommending products placed in your videos. If somebody clicks on your affiliate link which is available in the description of the video and makes a purchase, you will be compensated.

4. Merchandise:

If you have any faithful followers, you sell them your own merchandise. It can be anything like T-shirts, mugs, or hats of personal branding. This is what many of the Youtube users do to bring in some extra income.

5. Channel Ownership:

For creators with numerous subscribers, Youtube has something called channel ownership. Your followers pay for additional content which allows therefore enabling you to earn more and keep your most loyal fans satisfied.

3. It Is All About Personal Branding and SEO In YouTube

It is apparent that people upload videos with the string hopes that people will find them. However it is not only the content of the video that has to be worked on it is necessary to optimize how the video itself can be found. It is now where personal branding and SEO make sense.

1. Titles and Descriptions:

The title of the video needs to be such that the audience would be able to know what the video talks about. For short titles, you may use normal words that draw people’s’ minds but are able to communicate the message very well. Videos that contain certain keywords enable YouTube to know what your video is based on. The same goes for the description – it should be short but concise and include some keywords as well.

2. Tags and Keywords:

Tag the videos so that such terms will be incorporated in the tags, which are other than the titles and abstracts given to such videos. For example, if you’re doing a video on “tips of graphics design”, you should mark the video with similar phrases like design tips, graphic designer and the like.

3. Custom Thumbnails:

Use good thumbnails, it has a huge impact. The amount of times a video is watched is greatly increased if the thumbnail is clear and concise with what the video includes. It pays to beautify your thumbnail as necessary.

Uploading frequently gives you better chances of getting more loyal to the YouTube algorithm. Videos terrifically get recommended by YouTube because they are regularly updated. Therefore, produce as much as possible and maintain the rate of production.

4. More Than Self-Promotion

• Youtube does work perfectly for self-promotion, but that is not all. It shows so many other ways as well. Check out some of them:

1. Learn & Teach:

YouTube is a huge education channel. You can be either a learner or a teacher. Many people have become very successful arising from the teaching of skills on you tube for instance coding, designing, or even cooking.

2. Community:

There are some things you will be very passionate about and there is a high possibility that a community exists for that. The ability to create content on YouTube permits you to find and connect with people who have similar interests and before long, a following that is enthusiastic about what you offer will be created.

3. A Lot More than That:

Most youtubers are just in it for the sake of entertaining. If Mrs.Ellie makes Youtube videos, it will be either with pranks, challenges, vlogs, etc. Youtube is a massive outlet for anyone who seeks entertainment. And if you happen to have the sunset-happy smile, or the knack for seizing incredible ringlets of activity, this might be your road to success.

4. Influencer Marketing:

A definite thing that brands should do is find influencers of some kind who would promote their products. If you cultivate a healthy audience, it’s easy to emerge and become an influencer and companies will contact you for collaborations. This is a win-win situation – you are paid and they gain exposure.

• Conclusion

So, is there such a thing as personal advertising on Youtube? Yes! This is the best feature of Youtube- it provides you with all the elements you require in order to market yourself or your products. However, one should be conscious of the fact that, it’s not a quick gain. A great channel doesn’t just happen overnight – sustaining it has nothing but challenges and dedication. Whether you want to sell your skills, promote a company or amuse spectators – Youtube has it all.

In short, it is safe to declare that YouTube is the best medium for personal marketing and if used effectively can open new heights of advancement both personally and professionally.