Adidas Pauses Releases of Balenciaga Collab

January 1, 2023

Image via Balenciaga — Picture through Balenciaga

Final Month’s controversial Balenciaga marketing campaign has seemingly caught the eye of its collaborator Adidas, who not too long ago started canceling preorders for his or her Stan Smith collaboration. The information of the cancellations was first reported by Sneaker Freaker yesterday.

“We have now taken the time to re-evaluate our partnership with Balenciaga and we determined to pause all product launches till additional discover,” Adidas wrote in a message to a buyer who bought the Balenciaga x Adidas Stan Smith collab.

The assertion continues with the model confirming that it’ll not be fulfilling the preorder of the aforementioned collab however it doesn’t specify the reasoning behind the choice. In line with Sneaker Freaker, the identical buyer additionally positioned a preorder for the sneaker venture via Balenciaga obtained an e-mail concerning the postponement of the discharge.

Final month, Balenciaga obtained backlash for its vacation photograph marketing campaign that featured photos of youngsters holding teddy bears and wearing what seemed to be bondage gear. The photograph set additionally included a Supreme Court docket opinion in a toddler pornography case. The style label has since issued an apology for the advert.

“We sincerely apologize for any offense our vacation marketing campaign could have precipitated,” Balenciaga stated in its assertion. “Our plush bear luggage mustn’t have been featured with kids on this marketing campaign. We have now instantly eliminated the marketing campaign from all platforms.”

On the time of writing, Adidas has not responded to Complicated’s request for a remark on the postponement of the Balenciaga collab.